See What Recruiters See

Lead with specific numbers at the top of each role: total revenue generated, percentage of quota attained, year-over-year growth, and deal size ranges. Use a consistent format: "Generated $2.4M annual revenue, achieving 127% of quota." Include pipeline metrics, average deal size, and sales cycle length. ATS systems scan for keywords like "revenue growth," "quota attainment," and "pipeline management."

Quantify your leadership impact: team size ("Led team of 12 sales representatives"), team performance ("Drove average quota attainment from 85% to 112%"), retention rates ("Maintained 90% team retention over 3 years"), and development outcomes ("Promoted 4 reps to senior roles"). Show how your coaching and management directly improved team results and contributed to organizational growth.

List specific platforms: Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, or Outreach. Include sales intelligence tools like LinkedIn Sales Navigator, ZoomInfo, or Gong. Mention analytics and reporting tools you use for forecasting. ATS systems search for these exact product names. Demonstrate proficiency rather than just listing tools — describe how you leveraged them to improve pipeline visibility and forecasting accuracy.

Use standard section headings, incorporate keywords from the target job description (revenue growth, quota attainment, B2B sales, CRM, pipeline management, forecasting), and quantify every achievement with numbers. Avoid jargon specific to one company. Use bullet points with action verbs: "drove," "exceeded," "managed," "developed." Simple formatting ensures ATS parsers accurately capture your sales achievements and leadership experience.