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Canva•
9 years experience
Katherine Chen
HR Generalist → VP of People
LandedCanva•VP of People (Remote)•$350,000 AUD + $150,000 equity
74 → 94
Resume Score
2 → 3
Interviews
80 minutes
Time to Improve
Background
Industry
SaaS / HR Tech
Experience
9 years
Location
Sydney, Australia (Remote)
The Challenge
Before Resume Scorer
Applications10
Interviews2
Interview Rate20%
Timeline6 months
Main Pain Points
- Resume showed HR generalist work, not executive leadership
- Missing organization design and culture building experience
- No examples of scaling companies through hypergrowth
- Positioned for senior HR, not executive level
The Solution
1
Executive Leadership
Before
Managed HR functions: recruiting, comp & benefits, employee relations
After
Led People org through 5x growth: 100 to 500 employees, built exec team, shaped company culture
Impact
Showed executive-level org building and scaling
2
Organization Design
Before
Maintained org charts and job descriptions
After
Designed org structure for 500-person company, implemented career frameworks, built performance management
Impact
Demonstrated strategic organization design
3
Culture & Values
Before
Organized company culture events
After
Defined and scaled company values: built culture code, DEI initiatives, 95% employee engagement score
Impact
Showed culture leadership and employee experience expertise
The Results
After Resume Scorer
Applications6
Interviews3
Interview Rate50%
Timeframe6 weeks
Interview Rate Increase
+150%
Increased from 20% to 50%
Landed Job
Canva•VP of People (Remote)•$350,000 AUD + $150,000 equity
"I looked like an HR generalist. Resume Scorer helped me show I build People organizations and shape company culture—that executive framing got me the VP of People role at Canva."
— Katherine Chen, VP of People at Canva
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