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Figma (via Series B Startup)•
5 years experience
Sophie Martin
Digital Marketing Manager → Head of Growth
LandedFigma•Head of Growth•$220,000 + $150,000 equity
71 → 90
Resume Score
2 → 5
Interviews
65 minutes
Time to Improve
Background
Industry
Product-Led Growth
Experience
5 years
Location
San Francisco, CA
The Challenge
Before Resume Scorer
Applications18
Interviews2
Interview Rate11.1%
Timeline4 months
Main Pain Points
- Resume showed traditional marketing, not growth mindset
- Missing experimentation and data analysis skills
- No product-led growth examples
- Positioned as marketer, not growth leader
The Solution
1
Growth Mindset
Before
Ran paid search and social media campaigns
After
Built and led growth experimentation program: 200+ experiments, increased activation by 65%, reduced CAC by 40%
Impact
Showed data-driven growth experimentation, not campaign management
2
PLG Experience
Before
Supported marketing campaigns
After
Launched product-led growth motions: in-app onboarding, virality loops, self-serve expansion, grew free-to-paid 80%
Impact
Demonstrated product-led growth expertise
3
Cross-functional
Before
Collaborated with sales and product teams
After
Embedded with product and engineering, built growth models used by entire company for feature prioritization
Impact
Positioned as technical growth leader, not marketing support
The Results
After Resume Scorer
Applications10
Interviews5
Interview Rate50%
Timeframe3 weeks
Interview Rate Increase
+350%
Increased from 11.1% to 50%
Landed Job
Figma•Head of Growth•$220,000 + $150,000 equity
"I looked like a traditional marketer running campaigns. Resume Scorer helped me reposition as a growth leader who experiments, uses data, and works cross-functionally. That's what growth-stage companies actually hire for."
— Sophie Martin, Head of Growth at Figma
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