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Airbnb•
6 years experience
Vanessa Adams
Graphic Designer → Senior Brand Designer
LandedAirbnb•Senior Brand Designer•$180,000 + $60,000 equity
75 → 93
Resume Score
3 → 6
Interviews
60 minutes
Time to Improve
Background
Industry
Design Agencies
Experience
6 years
Location
San Francisco, CA
The Challenge
Before Resume Scorer
Applications20
Interviews3
Interview Rate15%
Timeline3 months
Main Pain Points
- Resume showed client work, not brand building
- Missing brand strategy and systems thinking
- No examples of brand at scale
- Positioned as execution designer, not brand strategist
The Solution
1
Brand Strategy
Before
Designed logos, marketing materials, and brand assets
After
Led brand redesign for $50M company, defined brand strategy, created brand guidelines used company-wide
Impact
Showed strategic brand thinking, not just design execution
2
Brand Systems
Before
Created visual assets for campaigns
After
Built design system with 200+ components, trained 15 designers, ensured consistency across all touchpoints
Impact
Demonstrated systems thinking and scaling capability
3
Business Impact
Before
Delivered creative that clients loved
After
Brand work increased brand awareness by 45%, improved consideration by 35%, attributed to $5M revenue increase
Impact
Connected brand design to business outcomes
The Results
After Resume Scorer
Applications12
Interviews6
Interview Rate50%
Timeframe3 weeks
Interview Rate Increase
+233%
Increased from 15% to 50%
Landed Job
Airbnb•Senior Brand Designer•$180,000 + $60,000 equity
"I looked like a designer who makes things pretty. Resume Scorer helped me show I'm a brand strategist who builds systems and drives business results. That's what Airbnb hired me for."
— Vanessa Adams, Senior Brand Designer at Airbnb
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