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Notion•
6 years experience
Rachel Adams
Content Writer → Head of Content Strategy
LandedNotion•Head of Content Strategy•$195,000 + $70,000 equity
72 → 90
Resume Score
3 → 4
Interviews
65 minutes
Time to Improve
Background
Industry
Product-Led Growth
Experience
6 years
Location
San Francisco, CA
The Challenge
Before Resume Scorer
Applications18
Interviews3
Interview Rate16.7%
Timeline4 months
Main Pain Points
- Resume showed content creation, not content strategy
- Missing SEO and content distribution experience
- No examples of building content teams
- Positioned as individual contributor, not leader
The Solution
1
Strategic Content
Before
Wrote blog posts, guides, and tutorials
After
Built content strategy from scratch: grew organic traffic from 0 to 500K monthly, 80% from evergreen content
Impact
Showed strategic content planning and SEO
2
Team Building
Before
Collaborated with marketing team
After
Built and led content team of 8: writers, designers, SEO specialists, established content ops
Impact
Demonstrated team leadership and operations
3
Revenue Attribution
Before
Created engaging content for brand awareness
After
Content directly attributed to $5M ARR: PLG motions, viral loops, product-led growth engine
Impact
Connected content to revenue and product-led growth
The Results
After Resume Scorer
Applications10
Interviews4
Interview Rate40%
Timeframe3 weeks
Interview Rate Increase
+140%
Increased from 16.7% to 40%
Landed Job
Notion•Head of Content Strategy•$195,000 + $70,000 equity
"I looked like a content writer. Resume Scorer helped me show I build content strategies that drive revenue—that's what got me hired as Head of Content at Notion."
— Rachel Adams, Head of Content Strategy at Notion
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